Idôle, the perfume for women from Lancôme
To climb into the highest spheres of global luxury, she has made femininity her main source of creativity. However, once again, it is to the woman that Lancôme has decided to pay tribute. Her niche fragrance is called Idôle and is intended for all women of the new generation who are not afraid to follow their own path and reveal their free and determined spirit. Fresh and floral, Idôle surprises as much with its bottle as with its invigorating scent.
Idôle by Lancôme, the refreshing scent of a free woman
Idôle by Lancôme is a fragrance aimed at all the women leaders of tomorrow and who make daring their key word. He encourages all those who wear him to pursue new horizons. Fresh and invigorating, it explores a new register of femininity that does not lack daring. To embody this image, Lancôme has set its sights on Hollywood actress Zendaya, who is full of praise for the fragrance: “I like the fact that it’s fresh and light. I am very picky when it comes to perfume and Idôle smells wonderful. I love it “. The 22-year-old thus signs her first major campaign as a muse.
On the scent side, Idôle de Lancôme owes its existence to three perfumers: Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec. Together , they have chosen to reclaim the scent of Turkish rose, one of the raw materials and the most used in women’s perfumes. Idôle reveals all its richness to us, displaying a flavor that is sometimes fruity, flowery or refreshing. Its liveliness is also the result of a contribution of bergamot, a sunny and tangy Mediterranean citrus fruit. Its sparkling breath is reinforced by the presence of a juicy pear. Finally, jasmine sublimates the Idôle recipe with a more powdery elegance.
Idôle de Lancôme offers itself the thinnest bottle in the world
Idôle by Lancôme is also presented to us in a surprising bottle, designed to be “the first of its kind”. Its silhouette is both horizontal and clean, while carrying a golden sphere in its center. The objective here is to embody female determination. But then, why is this bottle really surprising? To find out, just look at the sides of its rectangle. Yes, it is indeed the thinnest bottle of all time! Idôle does not exceed 15 mm in thickness. Its finesse contrasts with its imposing charisma. Its pink color wonderfully evokes femininity. Romanticism, tenderness, seduction and youth are brought together here to sublimate the latest novelty from Lancôme. Note also that the Idôle bottle is refillable, which considerably reduces its impact on the environment. Likewise, in an eco-responsible concern, the roses cultivated by Lancôme are extracted from a fair resource.
Idôle by Lancôme is available in several formats. Its release is announced for August 22, 2019.
Lancôme has just announced great news that is already causing a stir in the world of women’s perfumery: the release of its Idôle perfume for August 22, 2019. Presented in “the most popular bottle. end of the world”, it immediately seduces us with its pink color and its highly structured line. So what is behind this splendid matching bottle of Hollywood star Zendaya as a muse? Focus on the fresh and spring fragrance of Lancôme.
Idole: three perfumers at work for an aerial essence
Idôle de Lancôme owes its existence to three renowned perfumers, namely Shyamala Maisondieu, Adriana Medina and Nadège Le Garlantezec. Together, they imagined “a fragrance for a new generation of women who challenge the status quo, who break free from tradition and who redefine the meaning of success”. More specifically, Idôle by Lancôme is a fresh and light fragrance, with a fairly sober recipe but whose ingredients have been rigorously selected.
The rose, a central element of the Idôle perfume
To make this perfume, Lancôme has set its sights on one of the most symbolic flowers of feminine essences: the rose. Many perfumers say that she is “the sugar of perfumery”. Here, it is exclusively a Turkish rose, and more exactly the rose of Isparta, cultivated especially for Lancôme from fair resources. Today there are two varieties of roses mainly used in perfumery. Nevertheless, the Turkish rose represents the source of 95% of the fragrances that contain it. Prestigious, it requires very meticulous work and long hours of preparation. To give you an idea of its prestige, know that it takes 3500 to 4500 kg of flowers to obtain a single kilo of gasoline. Here, the Turkish rose gives Idôle a floral and fruity breath. Noble and light, it reveals the most luxurious aspect of this fragrance, while having a dazzling and very refreshing impact.
The other ingredients of Idôle de Lancôme
Forming the most famous duo in feminine perfumery, the rose is here associated with jasmine. Plant native to the mountains of northwest India, jasmine is a very rich ingredient, at the same time floral, fruity, animal and powdery. Symbol of prestige, it gives Lancôme Idôle an undeniable elegance. Bergamot, meanwhile, also refreshes its recipe. The fruit of the cross between lemon and sour orange, it is an icon of the Mediterranean. Bergamot gives a zesty and sparkling flight to Idole. Finally, the pear further enriches all of its fruity and juicy flavors. Everything is extremely fresh and airy, blending wonderfully with hot summer days. Idôle by Lancôme is a rich and wonderfully structured fragrance that never becomes too opulent.
Floral