Cartier and its timeless fragrance Declaration
Sophistication, research for unique know-how and historical references go hand in hand with modernity and originality, both in terms of watch models and scent compositions. By approaching Jean-Claude Ellena to create a masculine fragrance, Cartier already knew that he would write his most beautiful… Declaration!
Perfumer Jean-Claude Ellena and his magnificent Declaration for Cartier
If a young perfumer Jean-Claude Ellena had not succeeded in freeing himself from the diktats and olfactory trends of classic perfumery, it is precisely L’Eau Parfumée au Thé Vert by Bulgari and then Declaration that will make him assume this trend for waters. clear and timeless impressionist juices, relatively far from the criteria of the time. Moreover, the perfumer does not hesitate to admit the direct relationship between these two perfumes, one, as its name suggests, being a green tea and the other, Declaration, what he calls a “smoked tea”. .
This “smoked tea”, which will later be called Declaration, had nothing that promised it a bright future in perfumery. Jean-Claude Ellena offers his composition without much conviction to the creative director of Cartier perfumes, Véronique Gautier. He begs the director not to do any marketing tests as he doubts that this very spicy woody scent will please. And indeed it does not please, whatever, Véronique Gautier fell in love with it and decided to release it under the name of Declaration.
“Véronique carried out the test all the same and she told me: We tested and you lost. I was very disappointed. And she added But it’s still your perfume that we chose. I was overjoyed, I walked over his desk to kiss him. We are then in 1998. ”Jean-Claude Ellena on the history of Declaration of Cartier, Ma Récréation.com.
A fresh and spicy statement with floral sophistication by Cartier
The story of Declaration is therefore that of a liberation, that of Jean-Claude Ellena and his first steps in what will become his style in its own right, but also that of love at first sight and a formidable intuition of from Maison Cartier.
It should be noted, however, that the perfumes of the time were much more structured around new freshness and aquatic waves than woody or even spicy. Declaration is therefore on this point very innovative and offers in each of its agreements something new and discovery.
Thus the citrus and aromatic top notes are refreshed bathed in a delicate and suave neroli flower, but also rather unexpected. As for the heart of Declaration, it beats both under the burning effects of pepper and spices and under the powdery and delicate impulse of iris and jasmine. From this powerful and contrasting blend, an extraordinary woody depth is born, with notes of vetiver, cedar, amber and leather to mark a very virile but delicate trail with its flowery heart.
Cartier “Declaration” Water de Toilette is a fragrance that represents feelings of love. Elegant and fresh, the composition of “Declaration” is also authentic and daring. As a true symbol of emotions, the “Declaration” perfume becomes an asset for the Cartier man. Attractive, but also fiery, the Cartier man innovates by proclaiming his feelings loud and clear. With its fiery temperament, “Declaration” is a unique essence unlike any other. At the same time flowery, citrus and spicy, the composition of “Declaration” is signed Jean-Claude Ellena.
Cartier declaration, Jean-Claude Ellena gives us his emotions
Jean-Claude Ellena is one of the most talented perfumers of his generation. He is mainly known for having been the official perfumer of the house of Hermès for 11 years. Born in Grasse, Jean-Claude Ellena has always been fascinated by the world of smells and perfumes. After his apprenticeship at the Givaudan school, Jean-Claude Ellena will sign his first great success “First” by Van Cleef & amp; Arpels. Jean-Claude Ellena is considered a brilliant and creative perfumer. He likes clean, short formulas, and likes to get to the point. We owe to Jean-Claude Ellena magnificent successes such as “Terre d’Hermès, L’Ambre des Merveilles” or “Kelly Calèche”.
Cartier Declaration, notes between elegance and dynamism
“Statement” begins with an association of fresh and dazzling notes, composed of mandarin, neroli, artemisia and coriander which reveals the character of the Cartier man. Mugwort is a perennial herbaceous plant about 1 meter tall, which grows in temperate climates such as Central Europe, North Africa and Asia. The Egyptians used it to fight menstrual problems and fever. It was then used to treat the liver, yellow fever, kidneys … There are currently less than 180 varieties of mugwort.
In perfumery, the essence of mugwort is obtained by steam distillation of several varieties of mugwort. Mugwort offers both green and herbaceous tones. Then, the heart of “Statement” is a harmony blend of flowers and spices with the presence of iris, jasmine, pepper and cardamom. The latter is a herbaceous plant of Indian origin still used for its many medicinal properties. If the Romans used it for perfume, the Egyptians used it as a toothpaste.
The fruits of cardamom are like capsules of green or yellow color, and keep the same name as the plant. In cardamom, gasoline is obtained by steam distilling the dried seeds. Cardamom gives off aromatic, zesty, camphoric or resinous tones. Then, the base of “Cartier Declaration” is ultra sensual and masculine, because it combines vetiver, cedar wood, leather and amber. In slender glass, the bottle is sober. Its front panel offers great originality since it is cut in the shape of a heart. Between love and poetry, “Declaration” is a fragrance that releases many emotions.
Spicy