Anaïs Anaïs, pure sweetness
In 1978, Cacharel decided to get into perfumery. “Anaïs Anaïs” is the brand first fragrance and will see the light of day in 1985. The success is dazzling and “Anaïs Anaïs” will become a precious ally for many young girls, at a crucial moment in their lives.
Anaïs Anaïs, pure sweetness
It took no less than 4 perfumers to arrive at this composition, namely, Paul Léger, Raymond Chaillan, Robert Gonnon and Roger Pellegrino. The latter placed the Lily of Casablanca in the heart of “Anaïs Anaïs”, so that it corresponds to young girls. More precisely, Anaïs Anaïs was designed to trace the passage from adolescence to adulthood. For that, a sweet and romantic fragrance was needed, a scent that reassures teenage girls. “Anaïs Anaïs” transmits the image of a pure and gentle young girl, a young girl who advances towards adulthood with growing sensuality. As soon as it was released, “Anaïs Anaïs” exceeded all expectations, and sold over 250 million bottles worldwide. In addition, her name has touched many mothers, because 3,000 little girls will be baptized Anaïs that year. More than a perfume, “Anaïs Anaïs” is a true legend.
The floral bouquet of Anaïs Anaïs
The Casablanca lily is omnipresent in the composition of “Anaïs Anaïs”. This gives it unmatched softness and delicacy. “Anaïs Anaïs” begins with green notes thanks to the galbanum. These are harmoniously mixed with the freshness of bergamot. The heart is infinitely floral with a bouquet composed of rose, jasmine, lily of the valley, lily, hyacinth, carnation and honeysuckle… Romanticism on a bed of softness. The trail is more woody and deeper with the presence of vetiver, sandalwood and cedarwood. The whole is then adorned with amber scents in particular thanks to incense and musks. The bottle is just like the composition, made using soft colors. In white opaline, the bottle goes against the trend of the moment. “Anaïs Anaïs” is the reflection of a rose ready to bloom.
The first fragrance of the Cacharel brand, “Anaïs Anaïs” quickly became a worldwide success. More than a perfume, it is the ally of an entire era for young girls. Because it scent defines the transition to adulthood, “Anaïs Anaïs” will appeal to all teenage girls around the world. Sweet, floral, tender and romantic fragrances have made this perfume a timeless legend.
Anaïs Anaïs the Original was born when the Cacharel fashion house was booming. Very first perfume of the brand with delicate flowers, Anaïs Anaïs is also the very first perfume which was entirely intended for young girls, a small revolution for the end of the 70s. To compose this perfume, that Jean Bousquet responsible for Cacharel wants symbolic of the Passing from adolescent age to adulthood, Cacharel calls on Firmenich and four big names in perfume creation.
For the first time a collective of Firmenich perfumers are working on a perfume: Anaïs Anaïs
The great phenomenon of perfumery of the 80s, Anaïs Anaïs, (now called Anaïs Anaïs the Original) is certainly one of those who knew how to evolve the usual codes of perfumery the most. From its original “brief” to its eight-handed creation, from its destination to a young audience to its advertising, Anaïs Anaïs has proposed a large number of novelties with its original composition.
Regarding the concept of Anaïs Anaïs, it is the first time that one really admits to compose a perfume according to criteria defined in advance, mainly commercial criteria. Thus we will learn that Jean Bousquet, CEO of Cacharel, wanted above all a perfume to exhale the contradictory sensations of the adolescent age, this age where one still hesitates between the scents of childhood and the sensualities of a woman in the making.
In order to compose this unique perfume, the Cacharel house called on the great Firmenich. No less than four perfumers will work on the Anaïs Anaïs project! & Nbsp; It seems that Raymond Chaillan was in charge of the team made up of Paul Léger, Robert Gonnon and Roger Pellegrino. Each will work on specific agreements. Thus Raymond Chaillan, totally obsessed with the lily that Cacharel wanted so much, composed, among other things, the sensual woody accords that would give thanks to the obscure and sensual facets of the so beautiful flower.
“This is where I discovered a woody base. I knew she was going to be the backbone of the perfume. A sharp scent, incisive but not dry, a liveliness that would warm up and “sensualize” the floral green opening accord and give fullness to the perfume. “& Nbsp; Raymond Chaillan on the creation of Anaïs Anaïs for Marie-France.
Anaïs Anaïs or the clear and obscure olfactory facets of the lily of Casablanca
It would therefore seem that the famous lily of Casablanca is strongly inspired by the totality of the original composition of Anaïs Anaïs.
Indeed if the woody accords of Raymond Chaillan knew how to carry the sensual facets of the woman-child Anaïs Anaïs, it is well related with these same lilies that Robert Pellegrino made sparkle the fruity notes of blackcurrant thanks in particular to a few peppery carnations.
As for the very green head chords, they are of course studied to represent innocence and candor of childish age. Regarding the floral beauties of the heart of lily of the valley, jasmine, orange blossom and ylang-ylang, they were highlighted mainly by Raymond Chaillan to be the soft and welcoming light of Anaïs Anaïs.
The composition of the four Firmenich men had been put in competition with two others. When Raymond Chaillan’s team won, it was relief and joy. In fact, the latter readily declares: “A friend gave me a painting of lilies. I still have it. And Anaïs Anaïs was, in my life as a perfumer, the story that obsessed me the most! “.
Green