Boss The Scent For Her Private Accord, Hugo Boss takes us into a new seductive spiral
Perfumery is often synonymous with seduction and there is no better magic formula than perfume to capsize men’s hearts. Playing fully in this register, the brand Hugo Boss imagined, in 2016, a real love potion called Boss The Scent. Available in both feminine and masculine styles, this essence never ceases to be talked about and reinvents itself year after year. In August 2018, Boss The Scent revealed another of his faces to us, becoming Boss The Scent For Her Private Accord. This latest edition takes us on a whirlwind of sensuality. More than ever, desire is moving from the virtual world to reality.
Boss The Scent For Her Private Accord, seduction as a legacy
It all started in 2015, when the Hugo Boss house launched Boss The Scent, initially dedicated to men. Quickly, it was joined by a feminine essence, creating an infinitely fascinating two-way encounter. Boss The Scent For Her Private Accord is the new version of this feminine juice but seems to have preserved all the power of attraction of its predecessors. Today it is gaining in intensity and offers us an extension of this love story.
Brigit Kos, new face of the Boss The Scent collection
Boss The Scent For Her Private Accord therefore takes us into a romantic saga, associating for the occasion two new faces of the Hugo Boss brand. The advertising campaign for Boss The Scent For Her Private Accord stars Irish actor Jamie Dornan, best known for his role as Christian Gray, and model Brigit Kos. Both are staged in a film directed by Drake Doremus, played in the futuristic setting of the Heydar Aliyev Cultural Center in Baku. Equipped with a virtual reality headset, the couple attends a show. Their sensuality seems to be heightened by Boss The Scent For Her Private Accord fragrance, and the two feel a mutual attraction. Quickly, they choose to leave the virtual world to get closer in reality.
Boss The Scent For Her Private Accord’s chocolate treat
Boss The Scent For Her Private Accord preserves the DNA of its predecessor while giving it a new, more addictive gourmet touch. Designed by perfumer Louise Turner, this fragrance highlights the scent of roasted cocoa. Osmanthus is also more present than before. This flower lets a sweet breath float here, between candied fruit and blond deer. Mandarin is present in the top notes of this perfume, giving it all its freshness and liveliness, while being associated with the indomitable ardor of coffee. Boss The Scent For Her Private Accord finally leaves a toasted tonka bean accord floating behind it.
Boss The Scent For Her Private Accord comes in the same bottle as its predecessor. Only its color has been darkened slightly, which gives it a more warm and incandescent appearance.