Joy the new great feminine perfume Dior
Thus, you will not be surprised by the name of the niche fragrance from Dior, Joy, surname also associated with one of the greatest perfumes of Jean Patou, designed in 1930. All in brightness, this new essence is at the same time feminine and radiant. She also offers herself one of the most famous muses on the planet, Jennifer Lawrence. Add to that a bottle as sumptuous as a jewel and you will obtain the ingredients of one of the most awaited essences of the moment …
Joy, a radiant fragrance in a sparkling bottle
< p> Joy de Dior is described as an ode to pleasure and to life in general. Through this composition, the Dior house has strived to create a timeless perfume, aimed at all women, whatever their generation. This is an “olfactory interpretation of light”. This very generous fragrance is both clear and very qualitative. Joy first takes off on an explosive, fresh and zesty scent of bergamot and mandarin. The rose then sublimates its femininity while the jasmine gives it a more solar and vibrant elegance. The sandalwood makes the whole more creamy and milky. Hot and creamy, it plunges us into a cloud of sweetness. Joy then continues with a woody breath of cedar and patchouli. Finally, it gives us all its privacy in a clear and seductive scent of musk.
As François Demachy, official perfumer of Dior in charge of its creation, explains, “this perfume resembles certain pointillist paintings rich in a precise technicality but which is not heavy. It is built with a multiplicity of keys, a myriad of facets that result in an expression that is nevertheless limpid, obvious. “
Joy de Dior is presented to us in a bottle similar to a real jewel. Its glass cylinder soars skyward and lets us contemplate its bright pink juice. Its name, Joy, is embossed on its front face, while Dior appears in a perfect circle. The whole is surmounted by a very contemporary silver stopper, still covered with a sparkling silver thread.
Jennifer Lawrence, new face of Dior
To establish the marketing of this new essence, Dior called on one of the most famous actresses on the planet: Jennifer Lawrence. The attractive actress reveals herself in a universe far from that of the Hunger Games. Seductive and magnetic, it is at the water’s edge and then in a swimming pool that she reveals her bewitching silhouette to us. Immortalized by cameraman and director Francis Lawrence who is none other than her husband, Jennifer Lawrence had no trouble delivering a game filled with authenticity. Once again, their loving tandem bursts the screen , for our greatest pleasure and tha t of the house of Dior.
Joy de Dior, an olfactory interpretation of the joy of living
The news fell this summer and made a huge noise in the world of perfumery: after 20 years without having created new perfume for women, the house of Dior presents us with a brand new perfume called Joy. From then on, it took boldness to succeed legends like the iconic Miss Dior or J’adore. So, what ingredients has Dior set its sights on? Joy is a real call for seduction and freedom. He is a concentrate of joie de vivre and intends to flood the world with its positive glow.
Joy, a faceted composition of light
Who better than François Demachy, perfumer and official creator of the Dior house, to talk about his own composition, Joy. For him, “Joy de Dior expresses this particular feeling of joy by offering an olfactory interpretation of light. This perfume resembles certain pointillist paintings with a precise technicality but which are not heavy. It is built with a multiplicity of keys, a myriad of facets that result in an expression that is nevertheless clear, obvious. In other words, Joy is designed on a very rich and dense recipe, based on raw materials of irreproachable quality. However, it remains a very accessible fragrance. Here, nothing has been left to chance. It must be said that “giving birth to a new Dior perfume is an event. […] It must bring people together, delight both women and men. “By opting for countless olfactory facets, all different and complementary to each other, François Demachy has made sure to convince all women and stick as closely as possible to their plural personalities. The result is a real olfactory caress that is not devoid of temperament.
The luminous femininity of Joy
Joy de Dior begins with a fresh scent of mandarin and bergamot. Thus, it immediately gives off a feeling of vitality and energy. Then, it is enriched with a huge bouquet of flowers. Of course, Dior has drawn its ingredients from the most beautiful gardens in France, not far from the capital of perfumery, in Grasse. Joy’s heart is dominated by the presence of jasmine and rose. Juicy fruit only amplifies his mirth, making him a scent like a vibrant smile. Its base immediately becomes more woody and creamy. It in turn blends sandalwood, cedar and patchouli. White musk, on the other hand, gives off a feeling of absolute purity. Joy de Dior gives us an assumed femininity, halfway between romanticism and independence. Its complex recipe also contains more subtle notes in the background. Passionate and energizing, Joy nonetheless remains a pledge of absolute tenderness.
Woody Musky