A Dior creation signed François Demachy
A perfume synonymous with inner harmony , Fahrenheit instantly became a must-have for the house of Dior. Also, if a few lighter summer versions of this juice have already emerged, Dior has decided to freeze one in time by developing the new Fahrenheit Cologne. This new fragrant opus turns out to be particularly airy and light without lacking in spicy impertinence and while retaining its woody tone of yesteryear.
A Dior creation signed François Demachy
As usual, it is to the exclusive designer perfumer of Dior that we owe the niche fragrance Fahrenheit Cologne. He then tried to preserve the essence of this emblematic perfume of the house of Dior while adding a freshness worthy of that of a classic Cologne. François Demachy himself qualifies his perfume as “refined Fahrenheit, but which keeps its soul astounding”. Thus, Fahrenheit Cologne appears to be the scent of all opposites. Its original structure is used here to bring it to a new level of freshness. The characteristic woods of the first Fahrenheit have been preserved. Fahrenheit Cologne therefore contains Haitian vetiver, Virginia cedar and a hint of leather. Nevertheless, this accord is supported by the striking freshness of a Sicilian mandarin and Calabrian bergamot. The spices are enhanced by the presence of nutmeg while an almost marine sensation envelops us thanks to an accord smelling of sea spray. Finally, the violet leaves serve to bring a more vegetal and powdery side to the whole. Fahrenheit Cologne is a fresh and light fragrance that thus retains its warm and steep notes of yesteryear.
The advertising campaign for Fahrenheit Cologne
So all that remained was to put this perfume in pictures . To do this, Dior called on Megaforce, a collective of particularly renowned artists and directors. In addition, the latter are at the origin of several clips for Rihanna. Thus, they had the difficult task of completely reinterpreting the identity of Fahrenheit. They created a kind of inverted horizon. It is as if the new Fahrenheit Cologne has transformed the world and overturned its logical order. Somewhere between the sky and the sea, a new Fahrenheit man was born, more determined and serene. Fahrenheit Cologne seems to have arisen from the meeting between an ocean of ice and a sky reddened by twilight. Either way, it is a fragrance synonymous with the great outdoors and seems to draw its strength from the heart of natural elements. Everything is then contained in a bottle very evocative of its predecessor. It retains its original shape but has nevertheless exchanged its red and yellow gradient for more transparency for a particularly airy rendering.
Aromatic Aquatic