A well-known bottle from the house of Kenzo
Also, if you already missed the iconic Kenzo universe, rest assured, it is back in 2017! Thus, Flower By Kenzo is making its appearance again in a new Lumière version to be planned for the month of March. This juice is then presented as an essence full of energy and highlighting Kenzo’s iconic poppy flower.
A well-known bottle from the house of Kenzo
Visually, the new Flower By Kenzo Lumière clearly shows us that it belongs to the great Flower family. Indeed, it uses almost the same visual as its elders. The bottle brand was developed in 2000 and, despite its 17 years, it does not seem to have aged a single wrinkle. It must be said that this one has always been particularly contemporary! It is inspired by contemporary architecture and takes the form of a building stretching towards the sky. Everything is also designed in the most noble material possible: glass. Its slight curvature is not unlike that of a flower stalk. Thus, it is a little as if nature gradually regained its rights over the urban universe. In the transparency of his glass, once again stands a poppy. Its red upper is now lined with a light gilding that is more luxurious and poetic than ever. Its name, meanwhile, intersects this line while following it, vertically. Only the color of its juice is slightly different in the past. Now, it takes on a light champagne color for an even more carnal and feminine look.
The new sunny fragrance from Flower By Kenzo Lumière
Likewise, in terms of scents, Flower By Kenzo Lumière is reminiscent of its predecessors. As always, this one gives us a tender and poetic flower but lively and unexpected. It’s a bit as if this perfume had been designed in the image of a poppy, emerging between two paving stones, drawing its roots who knows not where, but illuminating the world with its solar and radiant beauty. This time, Flower By Kenzo Lumière opens with a concentrate of freshness and luminosity. This is transmitted to us thanks to the presence of Calabrian bergamot, a typically Mediterranean fruit, belonging to the citrus family, and combining freshness with extreme sweetness. Then, Flower By Kenzo Lumière gradually reveals itself more romantic, combining the beauty of the Bulgarian rose with the opulence of jasmine. Finally, the whole thing ends with a base thought “like a scented veil of light”. This leaves a delicate scent of white musk floating behind it.
As always, the whole house of Kenzo was not short of creativity at the start of 2017. Indeed, the brand is currently making a lot of talk for its new advertising in the form of Cinemagrap, an innovative and hybrid technique. between photography and video. This was implemented to present his brand niche fragrance called Flower By Kenzo Eau de Lumière. Kenzo thus brings us a new vision of its legendary fragrance. So, let’s take a closer look at whether his recipe was as ingenious as his communication campaign.
A duo in collaboration with Kenzo
If some Perfumers particularly appreciate working alone, others, on the other hand, like to feed off their encounters to further develop their creativity. This is particularly the case of Amandine Marie. Renowned perfumer and one of the most famous of our time, she spread her creativity in the exchanges made with her colleagues. Coming from a family of perfumers, she seems to have a real innate gift for working with raw materials. Here, Amandine Marie worked in collaboration with one of the greatest perfumers on the planet: Alberto Morillas. A very creative character, he is attracted to everything related to the artistic field in general. Moreover, unlike the vast majority of perfumers, this one is completely self-taught. He has achieved the incredible feat of reaching the highest peak of his profession, without ever having gone to a perfume school. However, that did not prevent him from winning the François Coty prize for best perfumer in 2003. You will have understood that Flower By Kenzo Eau de Lumière is a perfume which brings together the best of perfumery talents. After all, nothing less was needed to live up to Kenzo’s ambitions!
Flower By Kenzo Eau de Lumière, a juice with a solar aspect
Flower By Kenzo Eau de Lumière is an infinitely feminine fragrance. Indeed, this one brings together all the facets of the female personality. It is at the same time playful, resolutely feminine, very elegant and sensual. What’s more, each of its ingredients has been chosen with great care. Thus, Flower By Kenzo Eau de Lumière comes from the best of nature. Flower By Kenzo Eau de Lumière begins with a particularly fresh and very Mediterranean breath. This juice takes off on a scent of Calabrian bergamot. Then, this citrus fruit with citrus power gives way to a particularly feminine heart. This one is won over by two ingredients that are among the most famous in women’s perfumery: rose and jasmine. The latter bring here an immense refinement before the whole tilts little by little in a more carnal breath. Finally, white musk takes over and completes this composition with great delicacy.
Floral