Gucci Bloom reinvents itself with Acqua Di Fiori
In barely a year at the head of this great brand, he has made it a center of gravity in international fashion. Not content with excelling in the field of couture only, he also set about developing a perfume for this renowned brand. Its first olfactory component was called Gucci Bloom . Today, Gucci has decided to create a derivative specially designed for the spring season. Gucci Bloom Acqua Di Fiori is more vegetal and energetic than ever.
Gucci Bloom Acqua Di Fiori, a scent more lively than before
Gucci Bloom Acqua Di Fiori has managed to preserve the authenticity of its predecessor while giving it new vitality. Thus, he gives us a new vision of femininity. Composed by master perfumer Alberto Morillas under the aegis of Gucci Creative Director Alessandro Michele, Gucci Bloom Acqua Di Fiori is inspired by the friendship between women, their spontaneity and their youthful joy. The original, delicately spicy and floral scent of the previous Gucci Bloom has given way to a more intense freshness. The composition of Gucci Bloom Acqua Di Fiori begins with a duo of galbanum leaf and blackcurrant. Then, its romanticism and its luminosity are amplified in a trio of tuberose, jasmine and honeysuckle. Finally, a woody and musky trail brings more depth to this composition.
The new bottle of Gucci Bloom Acqua Di Fiori
This niche fragrance is housed in a rose-lacquered bottle reminiscent of porcelain. Its bottle has a little retro touch which is not to displease us and seems to have a toile de Jouy label on it. The latter has abandoned its burgundy color of the past for new emerald green shades. The whole is dotted with leaves, twigs and cherry blossoms and is bounded by an opaque black frame. No one can give age to this perfume and Gucci Bloom Acqua Di Fiori comes in two different sizes of 50 and 100 ml.
The three muses of Gucci Bloom Acqua Di Fiori
Finally, the advertisement for Gucci Bloom Acqua Di Fiori brings together three muses, namely Dakota Johnson, Petra Collins and Hari Nef. These were staged by Glen Luchford and lead us into a particularly springtime reverie. The television campaign for Gucci Bloom Acqua Di Fiori displays these three different and modern beauties in idyllic, vegetal settings. The city gives way to a stroll in an English garden. This trio have tea on a flowery sidewalk before walking through an apartment overgrown with lush green plants. Finally, the young women indulge in a twilight swim in a lake tangled with twinkling reed flowers under the moonlight.
From Guccio Gucci’s first leather goods store in Florence in 1921 to the international haute couture collections powered by Tom Ford, Frida Giannini and now Alessandro Michele, it is only a short step and finally very few years as well. The Gucci brand embodies the luxury and elegance of Italian creations but also a certain modernity, although the era of chic porn has definitely left the Gucci inspiration to move towards more sober and more elegant creations too.
When Gucci’s imaginary garden is sometimes retro, sometimes modern with Gucci Bloom Acqua di Fiori
Gucci perfumery, first very sensual with Envy in 1997 has made its way to more simplicity just like the couture creations by offering a Gucci Bloom in 2017 and a Gucci Bloom Acqua di Fiori in 2018 more in line with the current image of Gucci.
Besides, the inspiration of these beautiful perfumes which plays with olfactory inspirations from the past to better project us into a modern imaginary garden is quite simply that of the street. Indeed for Gucci Bloom as for Gucci Acqua di Fiori we will watch three young accomplice ambassadors evolve in a totally imaginary walk where the sidewalk becomes a tea room, the bathing of friends a dive into an ocean of flowers.
Clearly for Gucci Bloom Acqua di Fiori as for its two elders, Gucci Bloom and Gucci Nettare di Fiori, the idea was to offer a contemporary vision of the young woman and her friendships while being part of a bucolic register, spirit ” boudoir “and therefore a touch of retro completely out of step with the usual images of today’s perfumery.
” When I briefed Alberto Morillas [the nose that signs this composition, Editor’s note], I I had several images in mind: girls laughing at their crush of the moment in a New York garden, a very chic, very beautiful old lady and the awakening of a hidden memory thanks to an olfactory emotion. “& Nbsp; Alessandro Michele on Gucci Bloom.
Gucci Bloom Acqua di Fiori or the scented miracle of barely bloomed jasmine
To compose Gucci Bloom as to compose Gucci Bloom Acqua di Fiori, c t is the great perfumer Alberto Morillas who worked tirelessly. In the end, the one we nickname the master of freshness, knew how to impose in Gucci Bloom and its successor a wind of fresh and poetic flowers so precious that one would think that it is the spring which is born in the flacon.
Gucci Bloom Acqua di Fiori will thus be distinguished by opening on bursts of spicy and nervous green galbanum accompanied by sweet but powerful blackcurrant buds. At the heart, the jasmine bud extract, highlighting a revolutionary technique for extracting the flower, seems to flourish under our nostrils while the beautiful and opulent Indian tuberose bewitches us with its powers. Musk and sandalwood give Gucci Bloom Aqua di Fiori soft and voluptuous woody depths.
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