Higher: The Man of the New Millennium by Dior
Completely refined and free of any frills, Higher seduces with its frank and aromatic raw materials and its positive energy that makes you want to see higher, further …
When the Dior house creates a “Higher” between haute-couture and masculine perfumes
It is very rare that Dior offers a perfume that is totally in line with a haute-couture collection, so much the two sectors are now very compartmentalized. Since Miss Dior, few close relations between these two flagship departments of the haute-couture house had been established so transparently.
“This is the first time that a perfume has to materialize the representation of the Dior Homme brand , “confirms Hugues de la Chevasnerie, group leader in perfume marketing. Fahrenheit and Eau Sauvage are better known by their name than by their attachment to the brand. “
However, Higher, released in 2001 to accompany the Dior range of men’s suits, is a revival. While the advertising campaigns for the Higher haute-couture range obviously show clothes, the Higher perfume has, on the other hand, completely undressed. As the very expression of all contrasts, the Higher perfume must present a pure and powerful nudity while remaining elegant thanks to magnificent black and white shots.
Beauty hardly needs artifice, a perfume like Higher hardly needs an effect as hers is immediate.
Higher or the pure perfume of a new century …
The design of the Higher bottle is in the same way as its muse , relatively “naked”, should we be purified of slender and ultramodern facets reminding us of the shape of connected objects or urban elements that no longer bother with curves. of the bottle and the treatise on the photo say it all, the claim often comes in compensation for a poor creation “. No artifice, no shock slogan therefore for this resolutely modern man, with the elegance that we want to be timeless.
Both dynamic and very delicate, the pretty juice from Higher is not left out of its furiously innovative concept . The top notes are dazzling thanks to basil, bergamot, lemon and rosemary which with the pear note will be softened and sweetened with a few original fruity pinches. At the heart, cardamom and its very modern facets create a delicate woody base. Finally, the powerfully wild and energetic cypress will be coated with white musks to bring the softness of its cottony base notes.
“This surprising woody aromatic is that of the urban man of the new millennium; who lives in the present and embodies the eternal masculine. »Dior speaking of Higher. What could be better than to present this niche fragrance in a completely free light of ultra mediatized muse or very sophisticated frames to highlight only the aesthetic image that we want to promote? Higher does not bother with anything and offers men the simple, clear and distinct “beautiful”.
Released in 2001, “ Higher ”seems like a fragrance of a new kind, as if it were the fragrance of the new millennium. Both aromatic and woody, “Higher” is the fragrance of the urban man, of the new millennium. Clean and stripped of all frills, “Higher” denotes a new, powerful spirit. Nevertheless, “Higher” represents more than that, as if it were a real link between perfumery and haute couture, just like “Miss Dior” is. “Higher” which means “Higher” denotes self-fulfillment, in an urban world.
A duo of perfumers to create the Higher fragrance
Christian Dior has chosen a perfume duo to create this fragrance for the new millennium. Born in Paris, Olivier Pescheux had the chance to join the prestigious school of perfumery, ISIPCA. The company Givaudan hired him in 1998 where he composed for the greatest, because as he says “We compose a perfume as we write a score”. In 2001, the Dior brand asked him to produce Higher, Olivier Pescheux recalls “When I think back to the elements of the brief given at the start, the terms were elevation, energy, momentum…”. It should then be added that Olivier Pescheux received a Fifi Awards in 2002, for the composition of “Higher”. Olivier Gillotin also participated in the composition of “Higher”. Olivier Gillotin was born in Brittany and studied biology. He has also worked for the Givaudan company since 1999. Olivier Gillotin considers each perfume to be a work of art, and affirms “A perfume is a work of art where harmony must work in a specific space and time”. We owe Olivier Gillotin many successes such as “Tom Ford Noir” by Tom Ford or “Reveal Men” by Calvin Klein.
Higher by Dior, a male composition from a new millennium
Original and unexpected, the composition of “Higher” embodies man as he lives in the present. “Higher” begins with a combination of fruits, like pear, aromatic notes like basil, and citrus, like lemon. Fruit of the pear tree, the pear is native to Central Asia and was already growing in the wild. There are hundreds of varieties of pear, and depending on each one, the pear is more or less juicy, with a more or less firm flesh. In perfumery, the pear gives off fruity, green or even deliciously sweet tones. The heart of “Higher” is spicy and aromatic as it contains cardamom, rosemary and cypress. Cardamom is a plant that has been used since the dawn of time in Ayurvedic medicine. Cardamom is a rhizomatous herb native to Southeast Asia. In perfumery, cardamom offers camphoric, zesty or even aromatic tones.
Aromatic