Hugo Man perfume by Hugo Boss
This has become a great classic in men’s perfumery, much appreciated for its daring freshness and its message encouraging men to live according to their own desires.
The affirmation of the Hugo Boss man < / h2>
When we talk about fresh scents, it does not necessarily correspond to a lack of personality. Moreover, Hugo Boss clearly proved it to us, in 1995, with his Hugo Man perfume. In addition, it was associated with a slogan that could not be clearer: “Do not imitate, innovate!” From then on, Hugo Man was seen as a free and daring fragrance. Hugo then resounded like a declaration of independence, freedom and self-assertion. In other words, it is a juice designed for men proud to be what they are, devoid of any artifice. The Hugo Boss man is far from any cliché, without accessories, without a honeyed smile, without pretense or trendy clothing. Hugo Boss invites men to create their own style more than to respond to the latest trends of the moment. Hugo Man is the scent of a masculinity that is both individualistic and determined. Its freshness says a lot about the dynamism of the wearer and its universality only gives free rein to the personality of each man.
The freshly aromatic scent of Hugo Man
Hugo Man is a vitalizing fragrance but no less devoid of character. This takes up the classic theme of the fern, a staple of men’s perfumery. We thus find its fresh and floral notes there, but in a much more modern aspect than usual. Hugo Man opens with a citrus scent. It combines bergamot and grapefruit while complementing them with a fruity hint of green apple and the intense freshness of mint. There, the classic fern accord takes its place. Hugo Man combines the peppery elegance of geranium with the Mediterranean and aromatic aspect of lavender, sage, thyme and basil. The whole is nevertheless softened by the presence of lily of the valley, a very aerial plant. Finally, a jasmine with an aquatic allure enriches the whole with its opulence. The background of Hugo Man then fades into a woody accord. This one brings together cedarwood, sandalwood, pine needles, oak moss, vetiver and patchouli. Musk asserts the sensuality of this perfume while rum sublimates the whole with a hint of intoxication. On the bottle side, the Hugo Man box has become a must. It is a sort of functional glass gourd that lets out the bluish green color of its juice contrasting with the red of its signature. Likewise, its cap is unscrewed in the manner of that of a traditional flask while being connected to the rest of its bottle by a strip of fabric. vetiver and patchouli. Musk asserts the sensuality of this perfume while rum sublimates the whole with a hint of intoxication. On the bottle side, the Hugo Man box has become a must. It is a sort of functional glass gourd that lets out the bluish green color of its juice contrasting with the red of its signature. Likewise, its cap is unscrewed in the manner of that of a traditional flask while being connected to the rest of its bottle by a strip of fabric. vetiver and patchouli. Musk asserts the sensuality of this perfume while rum sublimates the whole with a hint of intoxication. On the bottle side, the Hugo Man box has become a must. It is a sort of functional glass gourd that lets out the bluish green color of its juice contrasting with the red of its signature. Likewise, its cap is unscrewed in the manner of that of a traditional flask while being connected to the rest of its bottle by a strip of fabric. a sort of functional glass gourd letting the bluish green color of its juice escape contrasting with the red of its signature. Likewise, its cap is unscrewed in the manner of that of a traditional flask while being connected to the rest of its bottle by a strip of fabric. a sort of functional glass gourd letting the bluish green color of its juice escape contrasting with the red of its signature. Likewise, its cap is unscrewed in the manner of that of a traditional flask while being connected to the rest of its bottle by a strip of fabric.
The Hugo Boss costume label , founded in 1923, sought to diversify its clientele in the 90s by launching ranges for trendy but elegant young men. While it had launched into perfumery in a relatively confidential way before, the Hugo Boss house will offer a young and sparkling fragrance that will go hand in hand with its new target of customers: Hugo Man. Composed by David Arpel, Hugo Man will be the first real success of Hugo Boss and his perfumer.
< h2> Hugo Man the scent of a free and energetic youth by David Apel < / h2>
The 90s marked a turning point in the way of thinking and seeing the world. For haute-couture brands, with globalization becoming important, it is a question of facing the competition by constantly offering new products. For Hugo Boss, it will be a question of expanding its range of clothing in order to open up to a new audience, younger and more relaxed, so that the brand does not run out of steam.
It will be the same goes for Hugo Boss perfumes which, after half-hearted entries for Boss N ° 1 in 1984 or Boss Elements in 1994, are still looking for their leader to explode in sales. And it is precisely the composition of David Arpel for Hugo Man that will fulfill this role of bestseller to perfection.
Hugo Man will be far from the tailored and dressed up costumes of Hugo Boss, on the contrary , it will be more invigorating and relaxed than ever. The goal of Hugo Man being to demonstrate that Hugo Boss knows how to talk to young people too, he will be the engine of development with his innovative agreements of the whole new range of Hugo Boss jeans and t-shirts.
The spirit of Hugo Man is summed up in his slogan: “Don’t imitate, innovate! »
The first fruity fragrance in the history of men’s perfumery: Hugo Man by Hugo Boss
Hugo Man was designed to be the spearhead of a perfumery that , until him, struggled to find its place on the shelves. CK One had given him the pawn just a year before but the handsome Hugo Man had not said his last word! Where its main competitor wanted to be mixed and “cool”, Hugo Man would be dynamic, “cool” and sophisticated with a touch of fruit and flowers, a daring in a masculine scent.
Hugo Man is therefore wants to be designed by David Arpel as an energizing cocktail that propels us as soon as we enter its bottle in an absolutely divine aromatic and citrus breeze. At the heart, lavender and pine diffuse their invigorating scents where the clove becomes spicy and warm velvet. A hint of apple brings an unprecedented touch of sweet and fruity freshness to this hot-cold heart. Finally, the cedar will once again be nervous and fresh to better confront the woody and sensual warmth of patchouli and labdanum.
“Hugo was one of the first men to exploit fruity notes, and thus bring a new freshness, cleaner, more vibrant, in men’s perfumery. “Au Parfum about Hugo Man by Hugo Boss.
Fruity New Freshness