Idole, the feminine fragrance by Giorgio Armani
Among these bestsellers of the house other beautiful creations have emerged such as the very original Idole which paid homage to the Roaring Twenties by offering us totally new and furiously original floral-saffron accords.
When Armani draws inspiration from the 1930s to compose an ode to femininity with Idole
The Armani style perfectly combines elegance with modernity, sobriety with original and remarkable chic. Since 1982, the Armani house has also become a perfume house, but it is especially with Aqua di Gio in 1995 that it will obtain its very first bestseller. From then on, Armani men’s fragrances are very often imbued with a Mediterranean freshness where the feminine fragrances are much more sensual and carnal, like the luscious and radiant Italians that the master couturier dresses with passion.
With Idole, proposed in 2009, the Armani house will amaze its audience by offering flowery accords that are both very original and very retro while formulating a composition that is completely out of step with its usual style. Bruno Jovanovic’s work is indeed very creative because it is inspired by the perfumes of the 1930s where we liked to mix delicate floral notes with spices such as saffron. Idole is therefore a tribute to these flowery saffron perfumes which were worn with charm and elegance as with a touch of sensuality …
On the other hand, Idol’s campaign is totally filmed in a very sober black and white aesthetic, it is not devoid of the usual Armani charm and sensuality. As for the muse chosen to represent Idol, she was selected according to Giorgio Armani “because of its freshness and modernity”.
Idol or the surprising scent encounter between floral and leather notes
The magnificent Idole bottle has been designed as a sort of jewel bottle that lets the light of its many facets reflect in order to give thanks to the juice almost the color of gold. Like a gift to the Idol, to the dreamed and magnified woman of Giorgio Armani. Let us not forget that Bruno Jovanovic drew Idole to represent a woman who is according to Armani “An irresistible mixture of grace, beauty and a free soul. “.
Idole opens with citrus notes of orange which will be embellished with davana, a powerful sweet and fruity Indian flower. A hint of ginger brings its spicy freshness to this most original departure. Then jasmine and rose, feminine floral notes par excellence, will marry a colorful and powerful saffron. The warmth and dynamism of woody notes of patchouli and vetiver will blend with the sensuality and strength of leather and styrax notes.
“The IDOLE woman radiates a magnetic sensuality and natural grace. She is exquisite and captivating. Sexy and sensual, she is expressive, but reveals a real strength of character. Free to be herself. The elegance of her soul makes her resolutely sublime. “Armani for Idol. < / p>
Spicy