“J’adore Touche de Parfum”: Create your own “J’adore” …
Thanks to “J’adore Touche de Parfum” and the “J’adore” flanker of your choice, you can now create your own perfume!
“J’adore Touche de Parfum “meets the most beautiful sensual visions of Dior
How to succeed in magnifying an already exceptional perfume that has already been revisited several times in magnificent reinterpretations? By magnifying it or by personalizing it! Dior thus proposed a concentrate of fragrance enclosing the best of “J’adore” flower absolutes to better blend in with the skin of the woman who wears it… An original idea which of course inspired the communication campaign!
Since the creation of “J’adore” in 1999, Dior has been telling not the story of a woman but a story befitting all women, the story of the haute-couture house Dior. By creating “J’adore Touche de Parfum”, all women are won over by their “J’adore”, the one they have created! So who better than the heroine Charlize Theron, totally assimilated to the star perfume, to represent this new opus?
The campaign of “J’adore Touche de Parfum” will be photographed by the great Peter Lindbergh and will take place in the dark streets of a cobbled city where the woman, divine apparition, will light up the places with her charms and luminous and golden attributes. As for the advertising film presenting the new concept of “J’adore Touche de Parfum”, it will be presented as an anthology of “skins” of the best shots of the brand: golden water, the winds of dazzling flowers … ” And if gold was a perfume? How would you like yours? ”Launches the magnificent Charlize Theron in the chiaroscuro of magnificent images …
Compose with” J’adore Touche de Parfum “a unique” J ‘ adore “
Thanks to the copy of the precious bottle of” J’adore “transformed for the occasion into a pretty little bronze vial,” J’adore Touche de Parfum “offers a unique technology in its cap that allows you to dose, down to the drop, delicious aromas that will be mixed with another fragrance from the range. All the genius of “J’adore Touche de Parfum” is found in its unique composition which, neutral, allows it to blend wonderfully with all the variations of “J’adore”, without becoming a banal fragrance!
“Reacting to the skin of the wearer, to the place where it is de posited and to the notes of the perfume associated with it, J’adore Touche de parfum offers an infinite number of variations and composes as many perfumes as there are. personalities of women. »Tells us Dior.
Thus the unique composition of” J’adore Touche de Parfum “consists of a top note of Sambac jasmine absolute from India then a heart note of Damascena rose absolute and finally a deep trail is created from the notes. deliciously woody and amber of Sri Lankan Sandalwood Essence. These three delicate and refined raw materials have been chosen to blend wonderfully with all the “J’adores”, by accentuating the iris notes of “Voile de parfum” or even by enhancing the flowery cocktail of “J ‘love Gold”.
Thanks to these unique and revolutionary manufacturing processes for the fragrance of “J’adore Touche de Parfum” and its patented cap in order to precisely dose the mixture chosen by the user, “J’adore” offers perfume lovers the rare possibility to be able to create a scent in total agreement with his desires of the moment, the smell of his skin and even, the supreme luxury of being able to change it! “J’adore Touche de Parfum” allows us to return to this precise and sensual gesture of the art of perfuming oneself, a true historical beauty ritual and highly symbolic of femininity …