Boucheron unveils a new facet of its feminine perfume Jaïpur
If Boucheron has a history dating back more than 160 years in the world of jewelry, it was not invited into perfumery until more recently, in 1988. Admittedly, these two fields are very different, but they can nevertheless be linked by common creative sources … Thus, India is a country which has very often inspired the Boucheron family. It was she who gave birth to the Jaïpur perfume in 1994. Today, this fragrance is reinventing itself and becomes Jaïpur Bouquet. So, how about rediscovering the scent of this oriental perfume, embellished for the occasion with an additional touch of lightness and modernity?
Jaïpur Bouquet, a jewel bottle inspired by Rajasthan
Jaïpur Bouquet by Boucheron, like its predecessors, comes in a beautiful bottle. Very different from other classic perfume bottles, it adopts a round shape, resembling that of a bracelet. In fact, originally, Jaïpur is a tribute to a mythical tradition and to the history of Nauratan. In Rajasthan, it is a bracelet offered to the newlyweds as a lucky charm. The jewel in question is adorned with nine precious stones which symbolize the nine planets: diamond, ruby, emerald, sapphire, topaz, cat’s eye, chrysoberyl, garnet and coral. During one of his trips in the 1920s, Louis Boucheron was struck by the beauty of this jewel. To pay homage to the latter, Boucheron has made a perfume of it. Beaming from daring and radiant, the Jaïpur Bouquet bottle is both timeless and majestic. All round, it shines in a finely chiseled glass, while displaying a captivating green color. Multiple gadroons also decorate its walls. A golden jewel overhangs the whole, while a small pyramid inspired by a turquoise serves as a cap. Undoubtedly, with Jaïpur Bouquet by Boucheron, from jewelry to perfumery, there is only one step! a turquoise serves as a hood. Undoubtedly, with Jaïpur Bouquet by Boucheron, from jewelry to perfumery, there is only one step! a turquoise serves as a hood. Undoubtedly, with Jaïpur Bouquet by Boucheron, from jewelry to perfumery, there is only one step!
Jaïpur Bouquet, the precious raw materials of a sparkling and floral bouquet
As in the past , the Jaïpur Bouquet perfume by Boucheron gives off a fruity, floral and oriental scent. However, this time it becomes more airy and modern. Just as precious and sensual as before, it displays a more sparkling start. It crackles with bitterness on contact with grapefruit, while becoming more fruity and greedy thanks to the mango. Its heart, meanwhile, contains several flowers. Her femininity shines with a trio of rose, iris and sambac jasmine, three raw materials that are some of the most emblematic of women’s perfumery, but also of the noblest of the perfumer’s entire palette. Little by little, Jaïpur Bouquet gains in character. Its base darkens and contains a woody and enveloping trio of patchouli, sandalwood and cashmere wood.
Boucheron revisits its mythical feminine fragrance
The Boucheron jewelry house has always been one of the precursors: precursor to bet on this small Parisian place, the Place Vendôme, which would become THE world place for jewelry but also a forerunner in terms of perfumery by offering in 1988 with Jaipur its first perfume bottle. A true compendium of sunny and sensual femininity, Jaipur has seduced us and continues to do so with delight, its pretty variation of 2019 Jaipur Bouquet and its exotic and unique accords will certainly do the same.
Jaipur Bouquet , a tribute to India and to the first fragrance of the Boucheron house
In 1988, the Boucheron house wanted to offer a first fragrance, to do this, it will be obvious that he would be inspired by the most beautiful jewelery creations of his heritage. It is only natural that perfumers Jean-Pierre Mary and Sophia Grosjman will create Jaipur in homage to the exceptional links that the Boucheron family has maintained with the Maharajahs, the very first to see confidence in the house, the Maharajah of Patiala in 1928. < / p>
As a real gem of exoticism, Jaipur will distill in notes of solar flowers, fresh fruits and vanilla a little of this India which made so much dream in the 80s. Like a new birth to this legendary fragrance, Jaipur Bouquet will go even further in sensuality as well as in exoticism in order to adapt to the desires of the years 2019.
Created by visionary perfumer Maurice Roucel, Jaipur Bouquet will come and tell us the delights of India between precious flowers, juicy fruits and intense sensuality of woody notes.
“& nbsp; India is a mysterious country full of wonders. Profusion of tastes, flowers, fruits but also woods. All these treasures that I saw, inspired me for this new Boucheron & nbsp; ” Maurice Roucel about Jaipur Bouquet in La Dépêche.
From woody flowers to gourmet fruits, Jaipur Bouquet
A big fan of animal notes, so-called “& nbsp; dirty & nbsp;” », Maurice Roucel did not hesitate for a second for Jaipur Bouquet to combine solar flowers from India with intense notes of cashmere wood and sandalwood in order to offer them a new strength, more carnal, more exotic too. / p>
Thus Jaipur Bouquet will open with fresh notes of grapefruit accompanied by nervous force, and very original in a feminine scent, vetiver. To coat this dynamic start to the masculine-feminine style of curves, the mango will be delicious and sweet. At the heart, the rose will bring its classic and very European femininity where the sambac jasmine will make it shine with a thousand lights. The iris root will bring to these flowery and very subtle bursts a depth that is at the same time very vegetal, earthy but also somewhat powdery. Finally, the depths of Jaipur Bouquet will make us plunge once and for all into the Indian jungle where darkness becomes a mystery and the woods bewitching thanks to the strength of notes of sandalwood, cashmere wood and patchouli.
Floral