Lancôme once again imagines La Vie est Belle
What is more, as if to perpetuate its reputation even more, Lancôme is constantly reinventing it. Even today, in 2019, he reveals a new facet of his personality. This time, it is called La Vie Est Belle en Rose and seems more than ever to emphasize cheerfulness and optimism. So, how about joining Lancôme to see life in pink?
La Vie Est Belle en Rose, an optimistic composition in a rosé setting
La Vie Est Belle en Rose by Lancôme is aimed at all women who want to see life from a new angle. His goal? Bring more cheerfulness into your daily life and invite you to smile back to life! This fragrance is a call to lightness and cheerfulness. This perfume is designed for all sparkling women, wandering lightly in the heart of the city, and leaving a hint of optimism in their wake. La Vie Est Belle en Rose is much more than a niche fragrance. It is the embodiment of a philosophy, like a desire to take full advantage of all the good things that surround us.
This desire for optimism materializes as soon as you see the bottle of this new perfume. La Vie Est Belle en Rose reappropriates the setting of its predecessors, while decorating it with original details. First of all, know that its bottle is a tribute to Lancôme’s heritage. Designed in 1949 by Armand Petitjean and George Delhomme, it was immediately called “the crystal smile”. Spent several decades in the brand archives, it is now inseparable from women’s perfumery. On the occasion of the release of La Vie Est Belle en Rose, she is dressed in a new pink veil. A girly pink diagonal decorates its bottle and divides it into two parts. Its pearl gray organza ribbon of yesteryear has given way to a pink color that is more feminine and playful than ever. The result is a concentrate of good humor!
The new fruity and floral breath of La Vie Est Belle en Rose
On the scent side, the new La Vie Est Belle en Rose by Lancôme is more flowery and fruity than ever. It sets off on a tangy and gourmet cocktail of red fruits. As if directly plucked in the shade of an undergrowth, the latter takes us into a reassuring and refreshing story. The peony, for its part, occupies the heart of this composition. Renowned for its airy and tender scent, it evokes the sweetness of morning dew. It is then relayed by a smoother base of sandalwood. Other raw materials widely used by perfumers, sandalwood brings more tenacity to this perfume, while giving it a milky tenderness.
Lancôme sees life in pink through its Vie est Belle fragrance
Since 2012, the Lancôme house has been bringing a breath of optimism to the world. Indeed, for several years now Lancôme has been shining through the creation of one of the greatest perfumes of the decade: La Vie Est Belle. Incarnated on the screen by the seductive Julia Roberts, he never ceases to make women smile and make them succumb to the temptation of his floral and greedy breath. Presented in a bottle called Le Sourire de Cristal, La Vie Est Belle is a concentrate of gaiety to offer yourself every day! Today, it returns in a new form and is now called La Vie Est Belle En Rose. So let’s see how this niche fragrance is composed, at the same time fruity, floral and a bit spicy…
La Vie Est Belle En Rose by Lancôme, a fruity and incisive start
La Vie Est Belle En Rose does not go all the way and immediately displays the dynamism and ardor of the woman who wears it. Indeed, it is aimed both at all those who are cheerful and happy to live, but also at women with a strong character. Its joyful facet resurfaces from a fruity blend of red fruits, and more specifically raspberries, and bergamot. This citrus fruit delivers intense freshness here, a guarantee of all the dynamism of the Lancôme woman. However, its frosty bite is counterbalanced by another much more incandescent ingredient, pink pepper. As you can see, La Vie Est Belle En Rose begins with a game of opposition giving rise to an explosion of flavors.
The infinitely floral heart of La Vie Est Belle En Rose
Then, as always in this collection, Lancôme made its perfume evolve towards extreme femininity. Thus, La Vie Est Belle En Rose revolves around a floral heart, similar to a huge bouquet. Two varieties of roses are represented here: the Damask rose and the Grasse rose. Appreciated by women since Antiquity, the rose displays all its duality here. She is both romantic and fiery. In other words, don’t just rely on its silky petals and beware of its sharp thorns! The lily of the valley, meanwhile, brings lightness to the whole with its little spring bells. Finally, the peony completes this floral heart. It serves here as a binder to the whole. In addition, many consider its scent to be both rose and lily of the valley. The peony therefore creates more harmony in this bouquet.
Lancôme relies on a noble and creamy base
Finally, to perfect this fragrance, Lancôme has chosen to focus on one of the noblest ingredients of the perfumer’s entire palette: iris. By its rarity and complexity, this flower is only intended for fine perfumery. Here, in the wake of La Vie Est Belle En Rose, it leaves a more powdery and very refined scent. It is accompanied by a woody breath of sandalwood and patchouli. The roundness of the rose brings a warmer side to this fragrance. Finally, La Vie Est Belle En Rose ends with all the animality of musk which speaks volumes about the sensuality of the new Lancôme woman.
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