The pinnacle of an unforgettable journey
Nevertheless, if all the journeys are different, some of them resemble a real adventure and remain forever etched in the memory. They are a kind of climax that it is impossible to forget. Also, it is precisely on this intense feeling that Jacques Cavallier Belletrud was based to make his perfume.
The pinnacle of an unforgettable journey
Whether you are a little travelers or even downright backpackers , you are aware that nature sometimes offers us real wonders. There are moments when we feel very humble in the face of the splendors that this gives us. Faced with the immensity of nature, in front of the splendor of a lake in which the moon is reflected, in front of an infinite desert, on the edge of a steep cliff, the sensation is such that the beauty of the place invites us to recharge our batteries. It is a little as if “certain escapes reconnect us to ourselves”. Also, it is exactly this feeling that Louis Vuitton wanted to deliver to us in its perfume. This one was thought by the talented Jacques Cavallier Belletrud as “a lily of the valley hoisted on an Everest of plenitude”. He created his perfume as a wonder of the senses. It then seems to draw the best of nature to show us the way to fullness and relaxation. Prepare your suitcase, Louis Vuitton will take you on a journey to the depths of a landscape made of tranquility and appeasement.
The lightness of Louis Vuitton lily of the valley
Apogée appears to be a concentrate of innocence. However, lily of the valley is undoubtedly one of the flowers best placed to symbolize this. Here it reveals to us the purity of its little white bells and becomes a universal symbol of peace and gentleness. Louis Vuitton’s ambition was to make its perfume a juice “adored in the West as in Japan”. To do this, the lily of the valley is here combined with other white flowers. It is juxtaposed with the opulent richness of Grasse jasmine as well as the bewitching femininity of Chinese magnolia. Likewise, Jacques Cavallier Belletrud paid tribute to one of the most emblematic ingredients of his childhood. In addition, it was born in the Grasse region, the world capital of perfumery. So here he celebrated the beauty of the rose, flower very present in this Provencal place. Apogée contains an “unprecedented amount of rose de mai grasse”. This queen of perfumery is then supported by a more woody and enveloping base based on sandalwood and guaiac wood. The set would almost look like floral lace ready to sublimate any woman’s outfit.
Floral