Place Vendôme Boucheron Eau de Parfum

This juice appears to be a sort of ephemeral and invisible adornment to be worn around the neck. It is a sensual, floral and woody fragrance radiating grace and voluptuousness. Place Vendôme is thus the perfect echo of the madly luxurious universe of the Boucheron house.

The history of Boucheron closely linked to that of Place Vendôme

Boucheron is a brand that has enchanted the history of jewelry for over 150 years. Also, it was at the dawn of the 19th century that Frédéric Boucheron decided to settle in Place Vendôme. In addition, this sign has occupied number 26 of this mythical place in Paris since 1893. Boucheron is installed there in the former mansion of the Countess of Castiglione. However, if the Place Vendôme is today famous all over the world for its many prestigious jewelry stores, it was at the time devoid of this symbolism. Boucheron thus appeared to be one of the pioneers of his time by being the very first jeweler to open a boutique in what would later become one of the jewels of Paris. The message was then full of symbols: Boucheron wanted to be the “jeweler of lights in the heart of the city of light”. Place Vendôme thus appears to be an identity perfume. It is a sort of signature, a tribute to the legendary history of the Boucheron house. In other words, it had to embody all the grace and natural elegance of the brand. It was created in the image of the Boucheron jewelry collections. If the latter are made with the most beautiful stones in the world, Place Vendôme, meanwhile, is made from the best raw materials on the planet. teaches. It was created in the image of the Boucheron jewelry collections. If the latter are made with the most beautiful stones in the world, Place Vendôme, meanwhile, is made from the best raw materials on the planet. teaches. It was created in the image of the Boucheron jewelry collections. If the latter are made with the most beautiful stones in the world, Place Vendôme, meanwhile, is made from the best raw materials on the planet.

The infinite sensuality of the Place Vendôme fragrance

< p> Place Vendôme is a voluptuous perfume created in the image of an invisible, luxurious and sensual set. Thus, this juice is immediately sparkling with light. It immediately displays a fresh and incisive radiance associating pink pepper with orange blossom. It has a radiant and suave start. Then, this natural elegance is complemented by the opulent finesse of jasmine, a white flower very famous in women’s perfumery. This is then coated with the syrupy sweetness of honey. Finally, Place Vendôme intensifies in its background. This becomes more woody and drier thanks to the cedar, while this material is dressed in a more greedy and creamy cloud of benzoin. Of course, Place Vendôme is also presented in a sublime bottle. This forms a round cylinder and plays with the reliefs. This glass case is cut like a real jewel. A sort of sculpture, it is a column sculpted using the brand famous “Clou de Paris” motif. The whole is only light, revealing to us the brilliance of a golden juice surmounted by a smoky quartz cabochon.

The Boucheron house was one of the very first jewelry houses to offer sparkling, bright and colorful collections that illuminated the 19th century with a touch of luxurious magic. It was also one of the very first jewelry houses to set up in Place Vendôme, a place that has become legendary over the centuries for its jewels. It was therefore natural in 2013 that Boucheron chose to celebrate the 150th anniversary of this legendary address with a scent as sparkling as the jewels of the house, soberly named Place Vendôme.

Ode to light and history thanks to the composition of Olivier Cresp and Nathalie Lorson for Place Vendôme in Boucheron

Since 1853 and its installation in Place Vendôme, the Boucheron house has never ceased to offer jewelry precious facets to reflect light in all its forms, in all its most beautiful colored facets. Just like these pretty jewels, Boucheron composed perfumes that would be worn with the same elegance and the same sophistication as his jewelry sets such as Jaipur or with Initial.

To celebrate the 150th anniversary of the installation of Boucheron place Vendôme, the house asked Olivier Cresp and Nathalie Lorson to compose together a perfume that would be worn like an “invisible adornment” while carrying the light and elegance of Boucheron jewelry. The talented perfumers thus created the magical Place Vendôme in 2003 which will be sometimes luminous and radiant, sometimes carnal and sensual, in any case very feminine and very Boucheron…

“The new ephemeral adornment. A Woody Floriental radiating grace and voluptuousness. An adornment with a sensual wake revealing an eternal addiction on the skin. »Boucheron about Place Vendôme.

Place Vendome in Boucheron between the sparkling light of a jewel and the sensual femininity of a skin

Olivier Cresp and Nathalie Lorson signed at both have an impressive number of successes in perfumery in recent years. If Nathalie Lorson likes to say that she plays the actresses to meet the demands of the brands for which they compose perfumes, the least we can say is that she will know how to interpret the role of the “finery”. invisible ”asked by Boucheron to compose Place Vendôme.

“ I’m a bit like an actress, I try to put myself in the shoes of the brand, to project myself into a project and sometimes, even if I put a lot of myself into it, we end up with something quite far from our spontaneous affinities. “& Nbsp; Nathalie Lorson, creator of Place Vendôme, among others, for Au Parfum.

Indeed, Place Vendôme was designed as a Boucheron jewel. First of all, it offers a dazzling light thanks to the spicy and dynamic notes of bergamot, lemon and pink berries. Then in the heart, it is the delicacies of an elegant femininity that are highlighted by notes of roses, jasmine, peonies and orange blossoms. Finally we find in the depths of Place Vendôme the delicate contact between a woman’s skin and the light of a Boucheron jewel thanks to the sensual, almost tactile notes of benzoin , cedar, white musks and cedar.