This Is Me! A new Eau de Toilette for children signed Zadig & Voltaire
Zadig & amp; Voltaire has already won over the young generation for many years. In 2021, it even seems that the brand has decided to promote an even younger audience… For the very first time, Zadig & amp; Voltaire is offering us a fragrance for children. Named This Is Me, this juice is similar to a sweet comforting and milky treat, presented in a bottle as modern as it is electrifying.
This Is Me, a scent of happiness for all children
Until now, at Zadig & amp; Voltaire, perfumes were gendered and aimed at adults. In 2021, things change and a page turns. First of all, Zadig & amp; Voltaire decided to make a universal and unisex perfume, intended for both men and women: This Is Us. Then, the brand also chose to create a perfume for children and adolescents. , girls and boys alike: This Is Me. More than ever, at Zadig & amp; Voltaire, the time has come for sharing, universality and generosity. From now on, perfumery has no more age, genres or even culture. Zadig & amp; Voltaire is aimed at all generations, forming in the process a happy tribe. The leitmotif of the brand: to advocate the happiness of being together and sharing the same scent.
This Is Me electric flask
The fact that This Is Me belongs to the great Zadig & amp ; Voltaire family is obvious from the sight of its bottle. Indeed, it takes the same form as its predecessors. It comes in a sturdy rectangular glass bottle, one side of which appears to have been broken. The whole is surmounted by a small cylindrical white cap. On the other hand, for the rest of this glass case, everything is only transparency. Strong words like “Happy Kids”, “Boys & amp; Girls”, or even “I don’t care” are deposited on its crystalline glass. From the vision of its bottle, This Is Me plunges us into the world of childhood. Added to this are some more electrifying and contemporary yellow notes. The child who wears this fragrance does not lack temperament or energy!
This Is Me, a milky and comforting breath
Developed by perfumer Mathilde Bijaoui, This Is Me deploys a comforting and gourmet breath, like a cottony cloud to settle on the skin every day. With tenderness, it opens with a breath of milk and vanilla. A musky scent is also present, before being quickly relayed by a heart of Cashmeran. Evocative of Zadig & amp; Voltaire cashmere sweaters, this ingredient is finally wrapped in a base of sandalwood, the brand flagship raw material.
In 2021, the Zadig & amp; Voltaire brand is daring a whole new experience: to venture into the register of children’s perfumery. This is a great first and, like the adults who favor the brand, the children who wear its perfumes are not lacking in temperament! This Is Me is presented in the timeless Zadig & amp; Voltaire bottle, rectangular in shape. It is electrified in bright yellow, while even bearing the inscription “I don’t care” on its front face! However, do not be fooled by appearances. In reality, This Is Me is a juice sewn of tenderness and sweetness. So, what about the recipe concocted by perfumer Mathilde Bijaoui? Decryption of its ingredients.
A milky start, like a creamy cloud
Even though Zadig & amp; Voltaire is renowned for its casual and rebellious spirit, the perfume This Is Me seems to soften the brand’s philosophy and immerse us from its first breath into the tender universe of childhood. With This Is Me, all is softness and smoothness. But what better way to evoke childhood memories than by recalling the soothing taste of a glass of hot milk? This is precisely how the top notes of This Is Me were developed. These latter blend a breath of musky vanilla with a milky accord. Therefore, this fragrance soothes the youngest while awakening in adults a touch of nostalgia…
The heart of Cashmeran from This Is Me
The heart of This Is Me, to him, still put on softness and tenderness. It appears to be a perfect extension of its start, while this time setting its sights on Cashmeran. As a reminder, this is a material very appreciated by the house of Zadig & amp; Voltaire, also used in the 2021 This Is Us fragrance, a unisex juice made for adults. Through this ingredient, Zadig & amp; Voltaire also intends to recall his iconic cashmere sweaters, which can be worn directly on bare skin. Thus, the brand displays a perfect coherence between all its creative universes.
The emblematic sandalwood of Zadig & amp; Voltaire
To close the This Is Me recipe, Mathilde Bijaoui chooses to use one of the brand’s flagship ingredients, used in absolutely all of Zadig & amp; Voltaire: sandalwood. Indeed, it was already present in This Is Him and This Is Her. This time, it is no longer placed in the foreground but serves to increase the persistence of this juice while preserving its creamy and enveloping side. Note that it also closes the recipe for This Is Us. Thus, between the children’s edition and the adult version of the perfumes of Zadig & amp; Voltaire, a certain common thread is preserved. The whole Zadig & amp; Voltaire can therefore get drunk on the same fragrant cloud!
Gourmand