Tsar, the fragrant heritage of Van Cleef & Arpels
In the 1940s, an unforgettable “Snowflake” collection followed, as well as magnificent creations, notably like the “Alhambra”. It was in 1976 that the Van Cleef & amp; Arpels house launched into perfumery with “First”, a fragrance that has become legendary. In 1989, the brand presented “Tsar” or the embodiment of masculine elegance.
The Tsar perfume, a legacy of nobility
As the name suggests, “Tsar” carries with him a noble heritage. Like the Van Cleef & amp; Arpels brand, “Tsar” is a fragrance evocative of a prestigious heritage. It is true that “Tsar” has a natural nobility, a nobility which implies respect. “Tsar” is representative of a true homage. A tribute to a rich period in the branding creative history. In 1925, Van Cleef & amp; Arpels received the grand prize at the International Exhibition of Decorative Arts. At the height of its fame, the brand was part of the artistic movement called “Art Deco”. In 1925, it was also the time when the former princes of Russia arrived in exile in Paris. Their cultural influences greatly marked this time. Thus, it is in homage to this particular period that Van Cleef & amp; Arpels decided to call their perfume “Tsar”. Halfway between complexity and classicism, “Tsar” is the embodiment of masculine elegance.
Tsar Van Cleef & amp; Arpels, olfactory notes of aromatic ferns
This fragrance was created by Philippe Bousseton. “Tsar” takes off with aromatic and fresh notes thanks to notes of rosemary, bergamot and mugwort. The heart of “Tsar” evolves towards a more floral bouquet made up of jasmine and geranium. The base is then more sensual and subtle, because it is composed of amber, oak moss and vetiver. As for the bottle, it seems to have been carved from a piece of raw marble and is adorned with an intense green. Both matte and shiny, it is deep like an emerald gemstone. The case reinforces this echo of precious stones mixing shine and marbling.
“Tsar” is a tribute to a period of their life as a designer… At that time, Van Cleef & amp; Arpels received the grand prize at the International Exhibition of Arts and Decoration. This period also corresponds to the Russian influence on Parisian creations. A special tribute to the brand first male fragrance. An aromatic fern composition, a bottle resembling precious stones make “Tsar” an inimitable fragrance.
If the Van Cleef and Arpel jewelry house has been legendary since the beginning of the 20th century, it waited until the end of the 70s to offer its very first perfume for women: First. Designed like a jewel, the fragrance will quickly be a great success which prompted the house to release its very first male fragrance two years later, the precious and elegant Pour Man. It will nevertheless be necessary to wait almost 10 years to finally discover the second masculine perfume of the brand, Tsar.
Tsar or the fragrant homage to the “brilliance” of the Russian nobility which made the fame of Van Cleef and Arpels
Van Cleef and Arpels, although renowned for many decades for the beauty and expertise of its luxury jewelry, preferred wait until the 1970s to start perfumery. And the least we can say is that the brand’s very first perfume, the aptly named First, was a great success even several decades later.
With First and then with Pour Homme, the jewelry house has gained all its legitimacy in perfumery without changing anything in its spirit. Indeed, each Van Cleef and Arpels perfume seeks to design a piece of jewelry or a type of clientele for whom a piece of jewelry is intended. Pour Homme was therefore composed in such a way as to pay tribute to the dandies of the 1920s who flocked to Van Cleef and Arpels to obtain sophisticated but very sober jewelry.
We will not be surprised to see that Tsar, the brand’s second male fragrance, is a tribute to the famous and prestigious Russian clientele who pushed the doors of fine jewelry during their exile after the fall of royalty. Influential men who brought to Paris in their precious luggage all the immense wealth of Slavic culture.
The Tsar therefore wants to symbolize these men of fallen powers who remain despite everything still so “brilliant”, always so influential and sophisticated.
The power of a legendary masculine perfume: Tsar de Van Cleef et Arpels
Philippe Bousseton is not a perfumer who seeks to enter trends, on the contrary for him the ideal perfume would be “to have a timeless perfume, a perfume which is transmitted from generation to generation”. What he did precisely with Tsar who entered perfumeries in 1989 never to leave them.
Tsar opens a powerful and skilfully orchestrated mixture of multiple aromatic notes of coriander, juniper, mugwort, thyme, tarragon and lavender. This invigorating aromatic blend reminds us of the power of perfumes from the beginning of the 20th century. But these retro scents will quickly be shaken by the nervous and vegetal notes of geranium and a green note which will offer a soft and airy heart. Finally, the woody notes of the depths composed around the scents of vetiver, cedar and oakmoss will be made even more powerful thanks to the coumarin which closes Tsar in a great surge of wild and virile forces.
” Created in 1989, Tsar carries a strong and immediately recognizable identity. »Van Cleef and Arpels for Tsar.
Aromatic Leather