Lancôme clarifies its message of happiness
Whether it’s a cake, flowers, or perfume, nothing is too good to honor the one who brought you into the world. While the date of Mother’s Day varies from country to country, the goal is universal: to please one of the dearest beings in your life. In this context, what would you say to give your mother a smile by offering her the latest reinterpretation of La Vie Est Belle by Lancôme? Addressing all mothers around the world, Lancôme presents its edition La Vie Est Belle Avec Toi.
Life is beautiful with you, a message of optimism
Since its creation in 2012, Lancôme’s La Vie Est Belle fragrance (and its derivatives) has been famous for the message it conveys. It is quite simply loaded with optimism and joie de vivre. Thus, La Vie Est Belle Avec Toi is no exception to the rule. It is a manifesto of good humor and invites all women to free themselves from the dictates of our society. La Vie Est Belle Avec Toi is for all mothers who enjoy life to the fullest, both strong and natural, and simply eager to pave the way for a path covered by countless smiles. After all, what better than this perfume to celebrate all the moms in the world?
The new bottle of La Vie Est Belle Avec Toi
On this occasion, Lancôme decided to transform its magnificent bottle. Obviously, La Vie Est Belle Avec Toi is not diametrically opposed to its elders. In particular, it retains its original silhouette. La Vie Est Belle Avec Toi by Lancôme has a bottle that pays tribute to the heritage of the brand. Originally, this bottle was designed in 1949, when Armand Petitjean asked George Delhomme, its artistic director, to make a bottle symbolizing the aura of women and possessing that je ne sais quoi that gives them so much brilliance. … This is how the “Crystal Smile” appeared. After spending a long time in the archives of the house, it was unveiled to the general public in 2012. The shape of its glass forming a broad smile is still present. It is however accentuated by countless messages. “Life Is Beautiful With You” is translated into many languages. The whole stands out from a very feminine juice of pink color. Likewise, a fabric flower is elegantly tied at her collar as if to celebrate femininity on this special day …
When Lancôme purifies the scent of its star perfume
On the scent side , La Vie Est Belle Avec Toi has preserved the fragrance of its predecessor while amplifying some of its elements. The iris is dosed here with more intensity, which only accentuates the elegance of this perfume. The sensuality of this juice is illuminated by sambac jasmine and orange blossom from Tunisia. The essence of Indonesian patchouli has been metamorphosed here so as to keep only its extract, ie its purest fraction. Finally, the gourmet smile of La Vie Est Belle Avec Toi by Lancôme is embodied by a blend of vanilla, tonka bean, praline, blackcurrant and pear.