The history of Lancôme’s cult perfume
Also, it is precisely in this universe that the Lancôme house takes us. She decided to reinterpret her greatest olfactory success, the emblematic La Vie Est Belle perfume, to create a variation called Spring Bouquet. Welcome to the heart of a huge floral bouquet always filled with smile.
The history of Lancôme’s cult perfume
La Vie Est Belle is a juice that was born in 2012, inviting us into an intimate atmosphere and giving us a woman’s personal point of view on the world. This woman was then chosen by Lancôme among the most famous on the planet. You could not have missed her, of course she is the attractive Julia Roberts. This aimed to embody the personal fulfillment of women. Very quickly, she was seen as the embodiment of natural beauty, sensual, free and happy. La Vie Est Belle was not long in seducing the public and infecting it with its optimism. La Vie Est Belle is considered to be a fragrance synonymous with happiness and inciting to see life in pink. Its first part was developed by a trio of perfumers, namely Olivier Polge, Dominique Ropion and Anne Flipo. Together, they have chosen to create a gourmet and floral fragrance, displaying a perfect balance between shadow and light as if to magnify the natural and powdery nobility of the iris. Likewise, the bottle of La Vie Est Belle is in the image of this essence and nicely seems to have a smile in its glass.
The new freshness of La Vie Est Belle Bouquet de Printemps
< p> La Vie Est Belle Bouquet de Printemps is not the first revisit of this iconic fragrance. In addition, it has already been reinterpreted in a Light version, Eau de Toilette, Absolu de Parfum, Eau de Parfum Intense, Extrait de Parfum or Floral Eau de Toilette. Nevertheless, this is, as the name suggests, the most springy variation of all. This revolves around a floral and fresh heart. It is an ode to nature and combines the opulent clarity of sambac jasmine with the sparkling liveliness of orange absolute and bergamot essence. In the same way, as if to give even more the smile, the whole is accompanied by a smile of fruit delicacies. This limited edition will be presented in a 50 ml bottle. In addition, La Vie Est Belle Bouquet de Printemps is even more rosy than in the old days. Its bottle has remained more or less the same. In contrast, her pearl gray organza ribbon of yesterday has given way to a soft pink fabric flower similar to a freshly bloomed spring bouquet.
A new spring olfactory variation of the iconic La Vie est Belle Eau de Parfum : fresher and brighter.
The First Collector’s Life is Beautiful
The Vie est Belle celebrates the most precious and delicate flowers in an exceptional limited edition. Designed as a floral composition, this Printempsallie Bouquet with the iconic flower of La Vie est Belle, the Iris Pallida, flower of happiness, notes of Jasmine, flower of femininity and an accord of Lily of the valley absolute, symbol of renewal.
This luminous bouquet encapsulates all the lightness of spring!
In spring 2017, Lancôme invites you to discover a more springy and luminous version of its iconic fragrance : La vie est belle Bouquet de Printemps.
A new collector’s limited edition eau de parfum, adorned with a new bottle and topped with a delicate pink flower. Designed as a floral composition, this Spring Bouquet combines iris, the flower of Happiness, notes of jasmine, flower of femininity, and an accord of lily of the valley absolute, symbol of renewal.
This luminous bouquet encapsulates all the lightness of spring!
A fruity floriental
Head Notes: essence of bergamot, Williams pear aroma, essence of pink pepper.
Heart Notes: lily of the valley accord, sambac jasmine absolute, rose absolute, orange blossom absolute.
Base Notes: calisson accord, iris concrete, patchouli.
La Vie est Belle Bouquet de Printemps, the new Luminous , fresh and radiant Eau de Parfum to wear as an ode to sunny days …
La Vie Est Belle Bouquet de Printemps, Lancôme’s new floral smile
Perfume is not only a smell, it is also and above all a conviction. Thus, as if to share with us its very positive vision of the world, Lancôme developed, in 2012, a now cult essence: La Vie Est Belle. Women never cease to rave about his sublime crystal smile. So, as if to fill them once again with joy, Lancôme has decided to develop a new version. This one is called La Vie Est Belle Bouquet de Printemps and appears more springy and airy than ever.
When Lancôme decides to see life in pink
Once again, La Vie Est Belle Bouquet de Printemps plunges us into an atmosphere of optimism. It must be said that this has been the leitmotif of this creation since its first launch. La Vie Est Belle is a fragrance that encourages people to see life on the bright side and that conveys a real breath of happiness. This one is also embodied on the screen by an actress recognized worldwide for her mouth with a disproportionate smile: the talented Julia Roberts. The latter never ceases to illuminate our television screen and our advertising posters with its solar and radiant aura. Far from the dictates of fashion, it encourages development and freedom here. Also, it is precisely this image that we find in La Vie Est Belle Bouquet de Printemps. Moreover, note that the iconic smile of the collection is also found on its bottle. This is displayed at its base. In fact, this setting is even a tribute to Lancôme’s heritage. Its design dates from 1949 and until then had not found the right fit. The name of this bottle is none other than “The crystal smile”, quite a symbol! On the occasion of the release of La Vie Est Belle Bouquet de Printemps, it retains its original form developed by Georges Delhomme and Armand Petitjean. The whole has generous and gently curved shapes, an absolute evocation of femininity. On the other hand, her pearl-gray organza ribbon from the past tied around her collar has now given way to a flower of pink-colored fabrics. The whole thing becomes even more feminine.
The sunny and floral freshness of La Vie Est Belle Bouquet de Printemps
On the scent side, the new La Vie Est Belle Bouquet de Printemps is far from being the first revisit of this already cult perfume. Of course, this one is not diametrically opposed to its predecessors. It just turns out to be more floral and fresh than it used to be. The natural opulence of sambac jasmine has been sublimated here by a combination of citrus fruits. La Vie Est Belle Bouquet de Printemps contains orange absolute as well as bergamot essence. This start gives a powerful dynamism to this fragrance. Likewise, fruits enrich this flight with a more gourmet aspect. The whole is like a morning dew on a beautiful spring day. It just seems that Lancôme wanted to blow some summer air before the hour…
Fruity Gourmand