Hugo Boss unveils its new Hugo Urban fragrance

Hugo Boss unveils its new Hugo Urban fragrance
Hugo Boss unveils its new Hugo Urban fragrance

Hugo Urban, a new breath of freshness arrives at Hugo Boss!

“Don’t imitate, innovate! » Has been Hugo’s motto since its launch in 1995. This perfume bearing the designer’s first name was quickly perceived as a true declaration of independence, self-assertion and freedom. Far from clichés, it was aimed at a younger audience. Since that day, it continues to evolve according to the fashions of the moment. This time, he turns to all urban and contemporary men. Going to the essentials, the Hugo Boss brand presents its latest creation: Hugo Urban. It is now a true condensed freshness presented in a bottle with a concrete look.

Hugo Man, a perfume that keeps reinventing itself

The history of Hugo takes us back to 1995. Through this olfactory creation, the Hugo Boss house simply wanted to breathe new life into its image. In fact, until then, Hugo Boss was aimed more at an audience of businessmen. The brand was particularly famous for its many very elegant suits, with perfectly adjusted cut. Hugo succeeded in conquering a new audience, younger and eager for freedom. To perpetuate this image, the Hugo Boss house therefore does not hesitate to reinterpret this perfume and to reveal new faces to us. The idea is simply to address all modern men today in their greatest diversity. Thus, there are multiple versions of this perfume like Hugo Just Different from 2011, Hugo Red from 2013, Hugo Extreme from 2016 or like the last Hugo Iced from 2017. You will understand, Hugo Urban is far from being a first attempt. This time he plunges us into a universe that is more urban than ever.

Hugo Urban’s new perfume bottle

Sticking to this new image, Hugo Urban is presented in a brand new bottle . Her figure has remained unchanged. On the other hand, Hugo Urban has swapped its transparency from the past for a grayish opacity reminiscent of the color of concrete. This gives it a particularly contemporary and crazy trendy air! Hugo’s name is still proudly displayed on its front face. Thus, this color gives off all the ardor and sporting spirit of this fragrance. The whole is surmounted by a metallic gray cover connected to a small black cord. The whole is reminiscent of a gourd that would simply serve to bring the water giving life in today’s urban jungle.

The lemony freshness of the Hugo Urban fragrance

Finally, on the scent side, Hugo Urban is materialized by a real burst of freshness. Its unexpected breath immediately brings together the power of citrus fruits and the lightness of a flower from the Himalayas. Thus, Hugo Urban has an elegant purity that seems to come straight from the mountains. However, its heart gains in intensity and becomes more aromatic. It contains black tea and then evolves towards a more masculine and virile base of guaiac wood. Undoubtedly, Hugo Urban is a real burst of energy which intends to accompany you day after day and help you meet all the challenges of everyday life.