The absolute femininity of J’Adore Lumière
More than 15 years after its commercialization, it is still as much adored by women and seems unconquerable. Nevertheless, Dior has decided to develop a new version that is brighter and more radiant than ever. This one is called J’Adore Lumière and is the work of perfumer François Demachy, the brand official nose. He confides that his essence “has an extraordinary temperament. An attractive and sparkling side. It is an immediate explosion, he says, a pleasure without detours ”.
The absolute femininity of J’Adore Lumière
When François Demachy decided to transform the iconic J’Adore, it was above all a question of highlighting its luminosity. To do this, it has retained its floral character of yesteryear but underlined its contrasts as if to renew its freshness. Thus, J’Adore Lumière appears more sparkling and jovial than before. It depicts the image of a woman happy to live and enjoying life to the fullest. It all begins with an essence of blood orange that is both invigorating and appetizing. What’s more, it is softened by the presence of exotic and warm vanilla. For more femininity, the magnolia enriches this start. As it is a flower with a little lemon side, this only makes the beauty of the Dior woman more quivering. VS ‘is when the queen of flowers makes her appearance. J’Adore Lumière is like a bouquet of Damascus roses. However, don’t get me wrong, under their romantic appearance these flowers also have thorns. They are like the Dior woman, both sensual but with a certain dose of impertinence. Finally, the neroli from Valloris, obtained by distillation of orange blossom, illuminates the whole. It is the major element of this reinterpretation, displaying a brilliant white of purity associated with a solar yellow. both sensual but with a certain dose of impertinence. Finally, the neroli from Valloris, obtained by distillation of orange blossom, illuminates the whole. It is the major element of this reinterpretation, displaying a brilliant white of purity associated with a solar yellow. both sensual but with a certain dose of impertinence. Finally, the neroli from Valloris, obtained by distillation of orange blossom, illuminates the whole. It is the major element of this reinterpretation, displaying a brilliant white of purity associated with a solar yellow.
The design of the new Dior
If the J’Adore Lumière fragrance has retained the authentic soul of its predecessor while adding a dose of novelty, the same is true for its bottle. This one is always immediately recognizable and only the color of its juice really changes, going from a golden hue to a soft pink. So, if J’Adore was a kind of molten gold, J’Adore Lumière today echoes a second skin. This essence is contained in an 8-shaped amphora typical of the New Look style established by Christian Dior. This container seems to soar towards the sky, as if attracted by the light. Its generous curve is always very feminine and its long collar is surrounded by precious rings. The latter echoes the Maasai necklaces and this is a new way of saying that J’Adore Lumière is a universal juice.
Who does not know the sublime J’Adore born in 1999 from the talents of Calice Becker for the house of Dior? Since then, the magnificent floral has been able to dress in the most beautiful scented dresses to offer us cleverly orchestrated variations. In 2016, a new rare pearl was added to this grandiose range: J’Adore Eau de Toilette Lumière.
Neroli from Vallauris and its encounter with J’adore Eau de Toilette by François Demachy
J’adore, born in 2006, is undoubtedly one of the bestsellers of the Dior house. Bright, intoxicating and flowery, J adore, just like her sublime muse, have made us dream for years. If it was not the undisputed master of Dior perfumes since 2006 who created this magnificent fragrance, François Demachy is at the origin of his greatest variations such as J’adore L’Or, J’adore Voile de Parfum, J’Adore Touche. de Parfum and more recently J’Adore Eau de Toilette Lumière.
With J’Adore Eau Lumière François Demachy wanted to revisit the now classic fragrance by adding the touch of sunshine necessary for its shine: the neroli from Vallauris. The choice of this exceptional raw material was not due to chance either, as the Dior house has for decades now maintained close links with Provence and its finest flower productions.
Thus in showcasing French neroli in the composition of J’adore Eau de Toillette Lumière, François Demachy loudly affirms Dior’s love for the flowers of Provence. A love so precious that today the great perfumer has set up the Dior laboratory at Les Fontaines Parfumées, in Grasse. J’adore Eau de Toilette is therefore the strong symbol of this union, especially since this return of the venerable perfumery to Grasse was also achieved in 2016.
“It’s a back to basics. The story that has always united Dior and Grasse touches me: the idea of Miss Dior was born in the region, Eau Sauvage was created by Edmond Roudnitska, who lived near here and was a client of my father’s pharmacy … All this speaks to me, and it is very significant that Dior is coming back here. “François Demachy for Dior.
Dior J’adore Eau de Toilette: an” immediate explosion “
True expression of a return to the roots of Dior, J’Adore Eau Lumière is above all a cocktail of freshness and dynamism which now opens with a perfectly tangy blood orange accompanied by a sparkling lemon.
The floral heart of absolute beauty of J’adore is of course still present for this Eau de Toilette. On the other hand, the damascene rose marries this time with a soft and delicately lemony magnolia to bring out the explosive light of the famous note of neroli from Vallauris. For François Demachy, this French neroli flower “has unique facets, of such sanas power. It is sparkling, it resonates in the head thanks to its zesty florality.
Finally, sandalwood and white musks bathe this pretty Water Light in a woody sensuality that merges with the graceful and Grasse murmurs of its light-suffused accords.
Fruity Green