J’adore l’Or: When a classic is dressed in precious flowers from Grasse
The most precious materials from the fields of Grasse cultivated by Dior are brought together in this fragrance which wants to be created by Demarchy as an “ode to Beautiful Matter” …
” J’adore l’Or “, the quintessence of beauty meets Demarchelier’s objective
After a decade of phenomenal success for the now great classic of perfumery” J’Adore “, the house of Dior focused on a niche fragrance of this infinitely adaptable perfume “J’adore l’Or”.
In 2010 Dior and “J’adore” wanted to take a new turn in their communication campaign for “J’adore” by offering much more : Dior gold! The new campaigns are therefore still shot with the sublime muse Charlize Théron, but more closely linked to the history and glories of the Dior house.
Thus “J’adore L’Or” offers a sensational olfactory journey in the historical and symbolic universe of the Dior flower fields in Grasse, the promotion of the fragrance will therefore literally offer a “bath” in Gold by highlighting the sublime golden naiad Charlize Theron. The photos of the visuals are taken by the great photographer Patrick Demarchelier who will know how to put all his talent at the service of the creation of the haute couture dress of Dior as of the ultra-feminine pose of Charlize Theron. A making-off of the shooting will be offered in order to highlight the exceptional production work put in place for this resolutely gold campaign, resolutely Dior!
The Dior house at the heart of “J’adore l ‘ Or “
” True luxury requires real materials and real craftsmanship “according to Monsieur Dior and this idea of precious know-how will guide the meticulous realization of the new limited fragrance” J’adore l’Or “.
The bottle of” J’adore l’Or “is this time reworked by the goldsmiths with gold fingers of Dior to create from the original a packaging completely made by hand. The long slender neck of the legendary Massai de Galliano necklace will for the occasion of “L’Or” be adorned with a hand-sewn thread, in gold of course! As for the packaging, it will be made of a grained white paper decorated with letters… gold, of course, decorated with the simple name of the Dior house.
The original fragrance of “J’adore” will obviously be transformed under the delicate nose of Demarchy to offer with “J’adore l’Or” a unique scented composition that will highlight the divine olfactory powers of the rose absolute. de Mai and the absolute jasmine of Grasse born at the domain of Manon, exclusive property of Dior.
The top notes present a harmony of fruity notes and hints of green which will be reminiscent of the birth of the original perfume. It is the tasty and delicate hearts that will amaze us with the powerful presence of the Centifolia rose, “the rose with a hundred petals”, mixed with the sweetness and refinement of Grasse jasmine which delights in a few notes of white flowers. Finally the sweet and spicy depths of Tahitian vanilla absolute like the traditional sweet blend of patchouli, tonka bean and amber belonging to the original perfume will offer us the opportunity to close the olfactory discovery of “J’adore l’Or” by sensual and gourmet sweets.
“Highly concentrated and as subtle as it is opulent, J’adore L’Or is an olfactory challenge: that of the encounter between Grasse and the Orient. »Declares Dior of« J’adore l’Or ». Thanks to this olfactory masterpiece, the extraordinary know-how of Dior perfumers, such as that of manufacturing high-quality raw materials, has nothing to demonstrate …
Woody