La vie est Belle, Eau de toilette, a declaration of grace
Very quickly, Armand Petitjean used the rose, the lotus flower and the cherub in all these beauty products, and made them his favorite products. Lancôme has always known how to satisfy its customers by offering high quality products. Among the most popular perfumes, we discover “Trésor, Black Magic, Hypnosis, Magnifique or La vie est Belle”. The latter, available in an eau de toilette version, symbolizes a new philosophy of life.
Lancôme’s philosophy
“Life is Beautiful” is a declaration to the whole world, a declaration made of grace. “Life is Beautiful” represents the choice of a life that is certainly more beautiful, but also more alive and more cheerful. “La vie est Belle” is an affirmation and conviction that the brand wants to share with all women. “Life is Beautiful” is an interpretation of happiness, a philosophy of life sublimated by the wonderful smile of Julia Roberts . Between grace and lightness, the latter perfectly embodies the choice of a more beautiful life. In 2013, the perfume “La vie est Belle” was the favorite perfume of French women. Perhaps Julia Roberts’ charm is not indifferent to this success? As for the bottle, it was nicknamed “The Crystal Smile”. Created in 1949 by Armand Petitjean and Gorges Delhomme, artistic director of the Lancôme house, this bottle was intended to bring out a woman’s smile, while allowing her to retain her aura.
The spontaneous freshness of Eau de Toilette , Life is beautiful
“La vie est belle” eau de toilette is the embodiment of Julia Roberts’ new smile. “La vie est belle l’Eau de Toilette”, around the magnolia, a flower native to the Far East, a symbol of nobility and purity. “La vie est belle” begins with extracts of magnolia. These combine with notes of iris, white flower absolute and patchouli. The base reveals a gourmet praline, joined by vanilla and tonka bean, which gives the whole a sweet sensuality. The bottle uses the main codes of Eau de Parfum. More slender, it is adorned with freedom wings in a new iridescent white. An ultra-luminous bottle that reflects the beauty of life and of the brand philosophy, as imagined in 1949, by Armand Petitjean and Georges Delhomme, artistic director of Lancôme. With the fragrance of life is beautiful,
With “La vie est Belle”, make the choice to be yourself, to decide your path and to go to the end of happiness, towards its light. Choose to be happy through words that are both simple and possible “Life is Beautiful”!
La Vie est belle is certainly one of the greatest successes of Lancôme perfumery of the 2010s. A successful perfume composed by three of today’s greatest perfumers, La Vie est belle is as gourmet as it is delicate, as resolutely modern as it is subtly retro by its touch of iris, signature of the range. Only two years after its release, La Vie est Belle will become an eau de toilette to make her fragrant smile even more airy.
When La Vie est Belle becomes Eau de Toilette, life is spring!
La Vie est Belle joined in 2012 the firmament of the perfumed stars of the Lancôme house alongside Trésor, Poème, Magie and other wonders offered by the house of Armand Petitjean since the 1940s. A true maker of miracle perfumes, the Lancôme house displays with La Vie est Belle an unfailing optimism that unites all the women of the world united in the magnificent smile of Julia Roberts to its cause.
It must be said that La Vie est belle really had everything to succeed, in particular the three great perfumers who, after 5521 tests, succeeded in composing this exquisite fragrance. Olivier Polge, now Chanel’s official perfumer, Anne Flipo, flower lover and Dominique Ropion, material technician and creator of unique emotion fragrances, between them composed most of the great perfumes of the years 2000-2010. La Vie est Belle is therefore one more success to add to their long list of bestsellers.
La Vie est Belle was first offered as an eau de parfum and it was in 2014 that La Vie est Belle Eau de Toilette appeared. From then on La Vie est Belle will be composed and recomposed by multiple olfactory raw materials, but two of the three original perfumers remain to watch over this so precious smile.
Creamy delicacies and fruit basket for La Vie est Belle Eau de Toilette
The work of creating an eau de toilette is not only about adding a few refreshing touches to an eau de parfum, it is about recreating new balances between ingredients original and new ingredients, which is not necessarily the easiest thing, moreover La vie est Belle Eau de Toilette required 879 tests & nbsp; before the final composition, that is to say!
“Its structure will be slightly modified. The top notes will be more present, with more unfolding. The balance will not be quite the same, ”Anne Flipo tells us about La Vie est Belle Eau de Toilette.
For La Vie est Belle Eau de Toilette, Anne Flipo and Dominique Ropion have kept certain emblematic materials of La Vie est Belle Eau de Parfum such as iris or base notes and have added to these ingredients other novelties such as magnolia, coconut milk or replacing the pear note with a blackcurrant note.
“ Solar interpretation of the iconic olfactory signature La vie est belle, Eau de Toilette is illuminated by the freshness of Magnolia Essence. Lancôme pour La Vie est Belle Eau de Toilette.
Gourmand